Mission of the Course

The mission of this course is to empower aspiring entrepreneurs by providing them with the knowledge, tools, and strategies necessary to successfully launch and manage their own e-commerce business. The goal is to simplify the complex world of online selling and help students achieve financial independence by setting up their business on major online marketplaces like Flipkart, Amazon, etc.

Course Overview:

Module 1: Introduction to E-commerce

What is e-commerce?
Understanding online marketplaces
Benefits of selling online
Overview of e-commerce platforms (Flipkart, Amazon, Shopify, etc.)
Module 

2: Setting up Your Seller Account
How to register and set up your seller account on Flipkart
Understanding policies and guidelines
Choosing the right business model: B2C, B2B, C2C
Module 

3: Product Listing & Optimization
How to create a product listing
Using keywords effectively
Optimizing product images and descriptions
Module 

4: Marketing Your Products
Paid and organic marketing strategies
How to use Facebook Ads, Instagram promotions, and Google Ads
Using influencer marketing to promote your products
Module 

5: Financial Management & Payments
Understanding commission structure and fees
Managing payments and tracking your profits
Best practices for tax filing and accounting
Module 

6: Customer Engagement and Retention
Building customer trust and handling returns
How to get positive reviews without offering discounts
Strategies to increase repeat customers
Module 

7: Scaling Your Business
When and how to scale your business
Expanding to international markets
Partnering with other sellers and businesses
Module 

8: Case Studies and Success Stories
Real-life examples of successful e-commerce entrepreneurs
Key takeaways from their journeys
Module 

9: Final Project
Build your own e-commerce store with the knowledge gained throughout the course.
Present your strategy and business plan for feedback.